Micro mini series have quickly emerged as the most compelling storytelling format in today’s digital-first landscape. Miss World and actress Aditi Govitrikar who is known for her acting, has made a striking digital debut in the fast-growing micro mini series format with Billionaire Beton Ka Badla, produced by Onkar Films & Studios. The show has emerged as a digital winner, clocking 4.5 crore (45 million) views on KUKU TV.
Aditi stars as Radhika, mother to two billionaire heirs caught in a dramatic web of love, betrayal and revenge. The series traces Princess Amara’s hidden identity as a commoner and her emotional entanglements with Crown Prince Aryan and the enigmatic Riaan — a narrative packed with twists fit for binge-watchers.
Calling the format ““It was my first time working in this micro-mini series format, and I must say it turned out to be an amazing experience. It’s quick, innovative, and made for the way we live today. And my mini series, Billionaire Beton Ka Badla is such a new and refreshing concept which will keep you hooked. I absolutely enjoyed shooting for it. And the series by now has almost crossed over 45 Million views, and I am delighted with the response from the audience. I am grateful for the overwhelming love.”
The show’s success marks another milestone for Onkar Films & Studios, which has been aggressively building its digital footprint. Led by producer Manish Shukla, the banner has already delivered over 50 titles in the micro mini space, positioning itself as one of the earliest players driving the trend in India.
Shukla noted that the format reflects contemporary viewing behaviour:
“Micro Mini Series cater to today’s mobile-first audiences — quick, engaging and on-the-go. Seeing Aditi’s show take off only reinforces our conviction in this category.”
With shorter, bingeable arcs gaining traction, micro mini series are fast emerging as a new-age storytelling format within India’s digital entertainment ecosystem.
