₹100 crore investment to power launch of Hard Rock–branded coffee machines and kitchen appliances, targeting ₹500 crore revenue in five years
EBG Group has announced a strategic licensing partnership with Hard Rock International to introduce a premium range of Hard Rock – branded coffee machines and small kitchen appliances in India. The move marks Hard Rock’s entry into the country’s fast-growing premium home appliances segment.
Backed by an investment of 100 crore, the collaboration is targeting a projected revenue of 500 crore over the next five years. The companies are aiming to capture approximately 5% of India’s premium home appliance market, which is currently valued at 29,000 crore and expanding at an estimated CAGR of 9%.
The partnership brings together Hard Rock’s globally recognised, music-inspired brand identity with EBG Group’s manufacturing, distribution, and brand-building capabilities. Under the agreement, EBG Group will oversee the design, development, and distribution of a curated portfolio of products aligned with Hard Rock’s bold and contemporary aesthetic. The initial rollout will focus on key metropolitan cities, with a phased expansion planned across other major urban markets. The product range will be available through leading retail chains, major e-commerce platforms, and select premium distribution channels, targeting urban consumers seeking a blend of performance and lifestyle- driven design.
Commenting on the development, Dr. Irfan Khan, Founder and CEO of EBG Group, said the partnership reflects a shared vision to deliver high-quality, design-forward appliances. He noted that Hard Rock’s “energy, authenticity, and globally aspirational lifestyle” will translate into products that combine emotional appeal with reliability and performance.
Founded in 1971, Hard Rock International operates across hospitality, entertainment, and retail, with a presence in more than 70 countries. The brand is widely recognised for extending its music-led cultural identity into lifestyle categories worldwide.
