Nidhhi Agerwal turns showstopper as Shoppers Stop celebrates the festive season with contemporary Indian fashion and occasion-ready styles
Shoppers Stop, India’s premium fashion, beauty and gifting destination, brought the festive spirit of Dasara to life with a special fashion showcase at Sarath City Mall, Hyderabad. The showcase celebrated the season through a curated presentation of festive fashion, bringing together the richness of Indian traditions with contemporary style. Adding star power to the evening, actor Nidhhi Agerwal walked the runway as the showstopper, showcasing the festive spirit of the collection.
Drawing inspiration from the vibrant colours and celebratory spirit of Dasara, the collection features rich hues, elegant silhouettes, intricate detailing and statement accents across a carefully curated selection of looks. The showcase brought together four distinct fashion stories inspired by the festive spirit of the season. The Dasara Pooja Look opened the showcase with festive floral prints and elegant ethnic wear, followed by the Navratri Golu Edit, which brought a contemporary, Indo-western perspective to festive dressing. The Vijayadashami Look embraced the grandeur of the occasion through vibrant, polished and statement-making heavy ethnic wear, while The Party Edit brought the evening to life with versatile, fashion-first western styles. Together, the looks captured the many moods of festive dressing; from traditional celebrations to contemporary gatherings and festive nights out.
The collection reflects Shoppers Stop’s approach to premiumisation through curation, bringing together the right brands, fashion and lifestyle categories under one roof while offering customers a more elevated and personalised shopping experience. From timeless Indian ensembles to contemporary festive styles, customers can discover fashion from leading Indian and international brands, complemented by premium watches, handbags, fragrances, beauty and accessories to complete the occasion.
Mr. Jiten Mahendra, Customer Care Associate & CMO, Shoppers Stop, said, “Dasara represents celebration, togetherness and new beginnings, and fashion is an integral part of how we experience these moments. Through our Dasara fashion showcase, we wanted to bring together the beauty of Indian festive dressing with contemporary styles that reflect how our customers dress and celebrate today. Having Nidhhi Agerwal bring the collection to life on the runway added another dimension to the celebration, showcasing how festive fashion can be expressive, versatile and deeply personal. At Shoppers Stop, our focus is on helping customers discover the right look for every celebration while bringing together fashion, beauty and lifestyle in one curated experience.”
The Dasara Collection is available across Shoppers Stop stores and online, with customers able to explore a curated selection of festive fashion, accessories and beauty to complete their celebration-ready looks. customers discover, style and personalise their festive wardrobe for every celebration.
With Personal Shopper services and exclusive First Citizen Club privileges, and a portfolio of 500+ premium brands, Shoppers Stop goes beyond simply offering festive fashion but creates a complete premium experience.
