A Festive Masterpiece: Johnnie Walker Blue Label and Rahul Mishra Unite Craftsmanship and Culture for the Perfect Gift for Diwali 2025
Johnnie Walker has unveiled a new limited-edition design for Johnnie Walker Blue Label globally, created in partnership with celebrated fashion designer Rahul Mishra for the Indian festive season.
Bringing his design philosophy to the partnership with an icon of whisky defined by heritage, craft and timeless elegance – Mishra’s bottle and pack design pays tribute to the rich cultural tapestry of India, honouring rituals, celebrating connections, and walking boldly into a season of festivity.
The limited-edition design symbolises ‘bright beginnings’ with Mishra drawing inspiration from native flora and fauna which he describes as “blooming flowers and spirited animals”. The intricate bottle design also features a bright festive night symbolising abundance and joy to come.
Rahul Mishra’s design showcases true artistry and craftsmanship redefining couture through craft and community. Just like the meticulous skills and techniques that are seen in the crafting of Johnnie Walker Blue Label, where only 1 in 10,000 casks in the unparalleled reserves of over 10 million maturing Scotch Whiskies has the richness and character required to intricately craft Johnnie Walker Blue Label.
