Regal Threads for Tiny Trendsetters: P&S Co. Launches Luxury Kidswear Store in Hyderabad

P&S Co. in Hyderabad – India’s celebrity-favourite ethnic wear brand for kids makes its Telangana debut with a high-end designer boutique at GVK Mall, Banjara Hills

In a city that loves tradition and grandeur, a new destination for designer kidswear in Hyderabad is turning heads — and tiny ones, too. P&S Co., the luxury ethnic wear brand for children, has opened its first exclusive boutique in Telangana at GVK Mall, Banjara Hills, bringing regal craftsmanship, celebrity-approved style, and sustainable fashion to the youngest fashionistas in the city.

The store launch marks a major milestone in the brand’s growth journey — one that began as a passion project in Kolkata and evolved into a household name among India’s elite families. Now, with Hyderabad’s vibrant blend of culture and couture, P&S Co. is setting a new standard for premium kids clothing stores in India.

📍 New Store Location: GVK Mall, Banjara Hills – Hyderabad’s premier destination for high-end fashion and lifestyle.

A Star-Studded Brand Now Dressing Hyderabad’s Littlest Royals

Founded by Pooja Bihani Kanoria, an MBA from MDI Gurgaon, and Salauni Gupta Bihani, an alumna of NIFT and a native of Hyderabad, P&S Co. has dressed children from the Ambani, Piramal, Adani, and GVK families, as well as celebrities like Shahid Kapoor, Anushka Sharma, and cricketers including Jasprit Bumrah and Gautam Gambhir. Even the family of former UK Prime Minister Boris Johnson has turned to the brand for its elegant Indian pieces.

What Sets P&S Co. Apart in the Designer Kidswear Market

P&S Co. isn’t just a high-end kidswear brand—it’s a movement. The brand marries traditional Indian aesthetics with modern comfort, offering curated collections of:

• Lehengas, kurta sets, jacket sets, and fusion wear for children aged 0–14

• Embellishments rooted in heritage: gota-patti, aari embroidery, zardozi, and bandhani

• Upcycled fabrics and sustainable materials for eco-conscious families

• Customization options for weddings, festivals, birthdays, and family portraits

“Each piece tells a story — from a child’s first Diwali to their sibling’s wedding,” says co-founder Salauni. “As designers and mothers, we know these moments matter.”

Filling a Gap in Hyderabad’s Kids Fashion Scene

The Hyderabad franchise is powered by Rapid Corp, led by mother-daughter duo Mrs. Lata Agarwal and Ms. Akshita Nahar, who saw a clear market opportunity.

“There was no designer ethnic kidswear store in Hyderabad that matched the quality and aesthetic of P&S Co.,” said Akshita, who comes from an interior design background. “We wanted to bring something truly special to the city.”

The store was inaugurated by Ms. Priyanka Chigurupati, Executive Director of Granules India and an expectant mother herself, who praised the brand’s attention to cut, comfort, and expressive fashion for children.

Made in India, For the Future of India

Every design at P&S Co. is handcrafted in India, supporting local artisans and aligning with the brand’s philosophy of sustainable, small-batch fashion for kids. The label champions slow fashion through:

• Eco-friendly production

• Upcycling of fabric waste

• Comfort-first sizing and tailoring

• Personalised, occasion-specific designs

“Children are the purest expression of our culture,” said Pooja. “Their clothes should reflect that — with joy, tradition, and freedom to move.”

What You’ll Find at P&S Co. GVK Mall

• ✨ Designer lehengas for girls

• 👕 Custom kurta sets for boys

• 🧥 Jacket sets, Indo-western outfits, and sibling sets

• 🌱 Sustainable collections crafted with Indian heritage techniques

This flagship Hyderabad boutique brings together luxury, culture, and childhood whimsy—all stitched with love.

Expansion Plans: From Hyderabad to the World

With its Telangana debut, P&S Co. is preparing for a nationwide rollout, targeting India’s top metros and international markets in the Middle East. The brand’s online store is also growing, giving global customers access to designer ethnic kidswear made in India.

Whether you’re dressing your little one for a family wedding, a cultural festival, or a photo shoot, P&S Co. offers timeless pieces that capture the essence of childhood and tradition in equal measure.

So if you’re looking for the best kidswear boutique in Hyderabad, now you know where to go.

Visit the Store:
P&S Co., 2nd Floor, GVK Mall, Banjara Hills, Hyderabad
🌐 www.pandsco.in 
📱 Follow on Instagram: @pandsco_official