‘Bangarraju’ is a sequel to ‘Soggade Chinni Nayana’ directed by Kalyan Krishna that shows the ever youthful Akkineni Nagarjuna as this flamboyant farmer, and Naga Chaitanya as his grandson. ‘Bangarajju’ is releasing this Sankranthi on 14th January 2022 in theatres.
The film releasing this Sankranthi show the father-son duo wearing the long Navaratna haram and the iconic Puligoru haram which are originally from the personal collection of the legend Akkineni Nageswara Rao, or ANR as he is lovingly known in the region. Through the Bangarraju movie, ‘The King of Style’ Nagarjuna, has brought into vogue the Panche Kattu (dhoti drape), Puligoru & Navaratna Haram – style that once defined the timeless ANR look.
Puligoru, which means tiger claw, is a traditional masculine design signifying courage, and is part of the cultural ethos and legacy of this region. The nine precious gemstones in the Navaratna haram on the other hand, symbolises purity, humility, awakening, contentment, courage, love, wisdom, compassion and health.
Akkineni Nagarjuna, who plays the lead in the film, ‘Bangarraju’ shares, “My father has always been my inspiration, and this traditional look that I have recreated for the movie Bangarraju is a tribute to him – even the jewellery that I wear in the movie, is originally his.”
Kalyan Jewellers has recreated these two iconic pieces from the Akkineni family collection, giving fans a chance to recreate and embrace the iconic look. Nag, who is also the brand ambassador to Kalyan Jewellers, says, “Ahead of the release of the film, this traditional look seems to have appealed to the audiences, and that is how Kalyan Jewellers came on board to recreate the Nanna Garu’s haram designs.”
Ahead of the Makar Sankranti Bangarraju jewellery can be pre-ordered at Kalyan Jewelers outlets across India and the Middle East.