Plum BodyLovin the fragrance-first bath & body line from beauty and personal care brand – Plum; has partnered with artisanal dessert brand Indu Ice Cream to create a never-seen-before innovation in India: an ice cream born from a cult-favorite body lotion.
The makers shared that after years of customers proclaiming that the body lotion smells drool-worthy, delicious and yum, Plum BodyLovin’ actually made their body lotion edible. Inspired by Plum BodyLovin’s best-selling Vanilla Caramello Body Lotion, loved for its cozy, indulgent scent, this first-of-its-kind collaboration transforms an award-winning bestseller into a mouthwatering limited-edition ice cream creation.
The icecream is said to be buttery salted caramel, creamy vanilla, and pie-crust flakes topped with caramelized almonds and pistachio.
Speaking about the partnership, Stuti Sethi, Brand Lead, Plum BodyLovin’, said, “Vanilla Caramello Body
Lotion has always been our most drool-worthy body creation & one that our customers couldn’t stop
sniffing and called ‘good enough to eat’. So we thought, why not? What if one of India’s bestselling body
lotions was ACTUALLY made edible? So, we turned the rich notes of warm vanilla, salted caramel & nutty pistachios that everyone loves into a flavor you can actually taste. It’s a first-of-its-kind collab and exactly the kind of deliciously unexpected marketing twist we live for”.
Saloni Kukreja, Founder of Indu Ice Cream, shares the excitement behind the innovation. “We’ve never
done anything like this before and that’s what makes it so exciting. Partnering with Plum Body Lovin’ felt
like such a fun challenge. I loved how this body lotion smells, and even before the brief came in, I already had an idea of what the flavour would look like. We wanted to capture that same cozy, indulgent feeling
– so we mixed subtle, floral vanilla with a buttery salted caramel base. At Indu, we love playing with
texture, so we added roasted salted almonds that are lightly caramelized for crunch, and a flaky butter
pie pastry with bits of pistachio layered through. The result is a scoop that’s nostalgic, comforting, and
just plain fun – something everyone, no matter the age, is going to love”.
The limited-edition Vanilla Caramello Ice Cream is available exclusively from Indu Ice Cream on Zomato
and Swiggy, across Bandra and nearby suburbs — only until stocks last! Every order also comes with a
miniature Vanilla Caramello body lotion.
