Zoya after 15 years of crafting jewellery that mirrors the soul and spirit of a woman,
continues to grow its footprints across India
In the world of fine jewellery, few names evoke the same sense of artful storytelling as Zoya — the luxury diamond boutique from the House of Tata. Over the past fifteen years, Zoya has quietly and elegantly redefined how jewellery is perceived and worn in India: not merely as ornamentation, but as a deeply personal expression of a woman’s journey.
Born in February 2010, Zoya set out with a vision that jewellery should reflect not just beauty, but meaning. Every collection since has been an ode to the spirit of a woman alive in her individuality.
Meaningful Milestones
True to its muse—the multifaceted woman—Zoya’s journey has been punctuated by landmark moments and collections that embody emotion and artistry.
One such milestone was the launch of ‘My Embrace’ — an autograph collection unveiled with brand ambassador Sonam Kapoor Ahuja in 2023. Symbolising self-acceptance and the joy of embracing one’s authentic self, ‘My Embrace’ captured hearts with its sleek bangles, bracelets, and rings crafted in rose gold, platinum, and diamonds. The collection’s trademark design—featuring a singular pear-shaped diamond—became a talisman for self-love and resilience.
Sonam Kapoor Ahuja, with her effortless blend of style and substance, became the perfect face for Zoya’s philosophy. Through various campaigns, she has brought alive the emotional essence of Zoya’s creations, solidifying a partnership that celebrates individuality and timeless elegance.
Early this year, Zoya charted another bold chapter with the launch of ‘Reborn’, its first-ever solitaire collection. Marking a new era, ‘Reborn’ introduced the groundbreaking Eternal Cut™ — a masterfully engineered star-shaped facet that enhances the brilliance, fire, and soul of every solitaire. With ‘Reborn’, Zoya also unveiled its new logo, a powerful symbol of vitality, rebirth, and inner awakening.
Each piece in the ‘Reborn’ collection, much like the women it adorns, is not just beautiful—it is alive with meaning.
What sets Zoya apart is its insistence on blending craftsmanship with storytelling. Every collection—whether inspired by royal history, global travel, nature’s artistry, or a woman’s inner world—is crafted as wearable art.
Over the years, Zoya has expanded its footprint across India, with twelve exclusive boutiques in cities like Mumbai, Delhi, Hyderabad, Ahmedabad, Bengaluru, Chennai, Pune, and Kolkata, along with Zoya Galleries in Chandigarh, Kolkata, Chennai, Mumbai, and Ahmedabad. The brand also offers bespoke services, video-assisted consultations, and home trials, ensuring that every experience is intimate and memorable.
A Celebration of the Feminine Spirit
At its heart, Zoya’s muse remains unchanged: the woman who celebrates herself in all her hues, stages, and stories. Whether it’s through the embrace of a sleek bangle, the brilliance of a solitaire, or the intimate joy of a custom-designed piece, Zoya continues to champion jewellery that is not worn to impress, but to express.
