Masaba Dives into Cricket, Mumbai Indians Women into Beauty – ‘Ghuss Ghuss Ke’ Madness Returns!
LoveChild Masaba teams up with the Mumbai Indians Women’s Team for a thrilling second year, bringing a bold mix of cricket and beauty with unstoppable energy!
In an exciting blend of cricket and beauty, LoveChild Masaba returns as the official partner of the Mumbai Indians Women’s Team for the second consecutive year. This time, the collaboration takes a humorous turn with the ‘Ghuss Ghuss Ke’ campaign, where designer-entrepreneur Masaba Gupta steps into the world of cricket strategy, only to have the favor returned by Mumbai Indians stars Harmanpreet Kaur, Yastika Bhatia, and Akshita Maheshwari.
In a delightful brand film, Masaba is seen diving ‘ghuss ghuss ke’ into the team’s planning sessions, passionately suggesting bold cricket strategies. Her over-the-top enthusiasm amuses the players, prompting them to return the gesture in a hilarious twist. In a playful role reversal, the cricketers take charge of LoveChild’s product development—choosing lipstick shades, critiquing formulations, and giving Masaba a taste of her own meticulousness, all with expert-level sass.
Masaba Gupta, Founder of LoveChild Masaba, expressed her excitement about the partnership, stating, “Our collaboration with Mumbai Indians Women is all about celebrating passion, involvement, and going all-in—whether in cricket or beauty. Just as women’s cricket evolves, LoveChild continues pushing boundaries while staying true to its ethos of creating inclusive, hybrid products for Indian skin tones.”
A Mumbai Indians spokesperson added, “We are thrilled to continue our association with LoveChild Masaba. The ‘Ghuss Ghuss Ke’ campaign perfectly captures the shared values of passion, commitment, and fun that define both our team and the brand. This film is a refreshing take on how beauty and sport can intersect in a lively and engaging way.”
Also Read: India Triumphs Over Pakistan with a Commanding Six-Wicket Win – ICC Champions Trophy 2025
Pratik Mukherjee, Brand Head at LoveChild Masaba, emphasized the growing synergy between beauty and sport, stating, “Our continued collaboration with Mumbai Indians strengthens our retail presence and brand message. As these two worlds collide, we’re excited to bring Masaba’s unique approach to beauty onto the cricket field.”
The campaign encapsulates the fearless, expressive spirit of both LoveChild Masaba and the Mumbai Indians Women’s Team, proving that whether in sports or beauty, confidence and passion always win the game.
