Mysore Saree Udyog Unveils Exquisite Ethnic Wear Flagship Store in Hyderabad’s Jubilee Hills – A Fusion of Tradition and Elegance
Mysore Saree Udyog has unveiled its stunning new flagship store in Jubilee Hills, Hyderabad, marking a significant milestone for the renowned Indian ethnic wear brand. Recognized for its extensive consumer base in Bangalore and a legacy of timeless elegance, the brand reaffirms its commitment to impeccable craftsmanship and the preservation of traditional weaves with this latest venture.
The expansive four-story store, spanning 15,000 square feet, is a testament to Mysore Saree Udyog’s dedication to offering a diverse range of ethnic wear. Pure silk sarees, lehengas, fabrics, ready-to-wear ensembles, unstitched suits, salwar kameez, and dupattas are showcased, seamlessly blending traditional and contemporary styles suitable for various occasions. The collections boast in-house design interventions, ensuring exclusivity and high quality.
Emphasizing authenticity, the store provides on-site real-zari testing and Silk Mark certifications for every fabric, affirming the true value of the offerings. The Hyderabad outlet mirrors its Bangalore counterpart with a unique price match guarantee and diverse customer service options, including WhatsApp commerce and video call shopping.
Beyond being a retail space, the new outlet symbolizes a commitment to exceeding expectations and providing a personalized shopping experience for discerning consumers. Dinesh Talera, one of the founders, expressed excitement about entering the Hyderabad market, stating that the area’s timeless charm aligns with the brand’s values of transparency, superior quality, and customer satisfaction.
Since its establishment in 1982, Mysore Saree Udyog has played a crucial role in preserving the heritage of Indian textiles by supporting over 3000 artisans across the country. The brand, synonymous with sophistication, expands its offline retail footprint, bringing its legacy of elegance and tradition to new horizons.
For those seeking more information, the official website (https://www.mysoresareeudyog.com/) and Instagram page (https://www.instagram.com/mysoresareeudyog/?hl=en) provide additional details. The flagship store is located at No. 470 A, Road No. 36, Near Peddamma Gudi Metro Station, Jubilee Hills, Hyderabad, Pin: 500033.
Founded in 1982 by Kamlesh Talera and Dinesh Talera, Mysore Saree Udyog is a celebrated ethnic wear brand offering a diverse array of pure silk sarees, lehengas, and bridal attire. Renowned for its blend of tradition and contemporary elegance, the brand has earned international recognition, listed among the world’s top 10 shopping destinations by Vanity Fair Germany. MSU transcends borders, maintaining a significant presence in the U.S. and other international markets. Notably, the brand invests in preserving India’s textile culture through The Registry of Sarees, a research center repository and museum housing over 800 exhibits of historical textile artifacts dating back 200-300 years.