Pawan Kalyan’s Asura Hananam from Hari Hara Veera Mallu Unleashed in Style — A Battle Anthem for the Ages
Asura Hananam – Pawan Kalyan’s Fierce Warrior Anthem Drops with a Roar
In a moment fans have eagerly awaited, the much-anticipated song ‘Asura Hananam’ from Hari Hara Veera Mallu was launched in a grand multilingual press meet that brought together top-tier media from across India. Starring Powerstar Pawan Kalyan in a historical warrior avatar, the film has already built massive buzz ahead of its June 12 worldwide release.
A Song That Roars Like the Hero
Composed by Oscar-winner M.M. Keeravaani, Asura Hananam is not just a song—it’s a war cry of rebellion. Featuring powerful vocals by Airaa Udupi, Kaala Bhairava, Sai Charan Bhaskaruni, Lokeshwar Edara, and Hymath Mohammed, it’s infused with sharp, stirring lyrics by Rambabu Gosala, evoking raw courage and the righteous fury embodied by Pawan Kalyan’s character.
“Pawan Kalyan isn’t just a Power Star; he’s the embodiment of righteous fury,” said Keeravaani. “This role is tailor-made for him. He’s like wildfire that doesn’t stop, no matter how much it rains.”
The press event, reflecting the pan-India scale of the project, featured live hosting in Telugu, Tamil, and Hindi, and served as a resounding launchpad for the film’s full-scale promotional campaign.
A Magnum Opus Years in the Making
Presented by A.M. Rathnam under the Mega Surya Productions banner, Hari Hara Veera Mallu has been five years in the making. Rathnam, the legendary producer known for cinematic landmarks like Bharatheeyudu, Jeans, and Kushi, shared:
“This is our first major press event. With two more promotional events planned, we’re counting on the media to help us give this film the reach it deserves.”
Rathnam also highlighted his son Jyothi Krishna’s tireless work as the film’s director:
“He’s worked like a debut producer—giving up sleep, food, and comfort for this film.”
Director Jyothi Krishna: Carrying the Torch
Originally conceptualized by Krish Jagarlamudi, the project was later passed on to Jyothi Krishna, who described the responsibility as “carrying an Olympic torch.” He said:
“Every director dreams of working with Pawan Kalyan—it’s like winning an award. Impressing both Pawan Kalyan and Rathnam garu was no easy task. But their appreciation has made this journey worthwhile.”
Jyothi Krishna also praised the collaboration with Keeravaani and lyricist Rambabu, whose words gave life to the theme of justice and defiance.
Nidhhi Agerwal: A Career-Defining Role
Actress Nidhhi Agerwal, who plays the female lead, expressed heartfelt gratitude:
“This film will always hold a special place in my heart. Acting alongside Pawan Kalyan sir has been a blessing. I’ve never seen a producer work this hard.”
Rambabu Gosala: “Lyrics Born from Struggle and Strength”
Lyricist Rambabu Gosala, who previously worked on Sammohanuda for Rules Ranjann, shared his experience:
“I was asked to capture Pawan Kalyan’s strength, brilliance, and unstoppable energy. That’s what Asura Hananam is all about.”
June 12 Is Set to Be a Celebration
Veteran actor Raghu Babu summed up the anticipation: “There are no major festivals in June. But with Hari Hara Veera Mallu, the month itself becomes a celebration. It’s Pawan Kalyan’s first historical film—it will be one of a kind.”
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