By bringing together sports and social commitment, the EBG Foundation has announced Olympic medallist and Padma Shri awardee PV Sindhu as its official ambassador. The partnership marks a significant step in advancing the Foundationâs work across child welfare, grassroots sports development, and womenâs economic empowerment in India. With Sindhuâs global credibility and the Foundationâs strong grassroots presence, this collaboration aims to deepen structured community initiatives, expand access to opportunity, and inspire collective action at scale.
Sindhu Children of life
As of now, the EBG Foundation is actively driving meaningful impact across states through focused, community-led interventions that address critical social challenges at the grassroots level. With the onboarding of P. V. Sindhu, the Foundation is further strengthening its national presence and accelerating programmes designed to deliver long-term, sustainable change.
At the centre of the collaboration is a series of three flagship social initiatives. Under Children for Life, Sindhu advocates every childâs right to education, healthcare, and a safe environment. The initiative has begun its implementation in the state of Telangana, laying the foundation for structured support systems that ensure financial hardship never becomes a barrier to opportunity.
Sindhu Children of Life
Speaking about her association, PV Sindhu said, âTrue success is meaningful only when it uplifts others. Partnering with EBG Foundation allows me to support causes that are deeply important to me, including childrenâs development, youth empowerment, and womenâs progress. I believe real change begins when opportunity reaches those who need it most.â
Sindhu Champion
The second initiative, Champion, focuses on identifying and nurturing grassroots sporting talent. By providing specialised coaching, quality equipment, and structured nutritional support, the programme bridges the gap between raw potential and competitive performance. The Foundation has already enabled programmes in the state of Telangana, reinforcing its commitment to building future champions.
Sindhu Nadi Shakti
Building on the momentum created in December 2025 with the launch of Naari Shakti, the third pillar addresses systemic barriers that interrupt womenâs journeys toward independence. With structured financial assistance of âš1,500 per month, the programme supports vocational training and income-generation pathways.
Dr Irfan Khan, CEO and Founder, EBG Group, said, âPV Sindhu represents discipline, resilience and excellence, values that align closely with our long-term vision. Our commitment is not only to grow in scale but to grow with responsibility. Through these initiatives, we are building sustainable ecosystems that empower children, nurture champions and enable women to lead with confidence and independence. Her association strengthens our focus on measurable social impact across the country.â
The collaboration will be supported by three 40-second brand films featuring PV Sindhu, each centred on a core social theme. Children of Life highlights how hunger robs children of focus and future, Champion underscores the gap between talent and opportunity in grassroots sports, and Naari Shakti addresses the interruptions that limit girlsâ education and independence. In each film, Sindhu serves as a voice of awareness, reinforcing the Foundationâs call for structured, sustained community support.
