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What to Expect – Lakme Fashion Week – Digital Showcase AW 2020

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Gaurang | Fall/Winter 2019/20 | Lakme Fashion Week

Its that time of the year again when the latest from the fashion studios gets launched on the ramps with seasoned and emerging designers showcasing their creativity and innovation. Indian fashion weeks are unique in more than one way. While keeping in tune with the international trends, Indian designers take inspiration from the rich indigenous art and craft and Indian textiles. With the entire world is moving towards sustainability and eco-friendly fashion, all we had to do was look within.

Lakmé Fashion Week (LFW), announces its digital-first and season fluid edition. Open to one and all, the virtual event will be live from 21st – 25th October 2020 on a high-tech virtual platform specially created for the event.

Ridhi Mehra

LFW – Digital Showcase for the Autumn Winter Season will feature Ridhi Mehra and her collection – ‘Reflections’ with contemporary flowy silhouettes in bright colours and patterns, taking from the oldest Indian traditions of Kutch mirror work, giving a touch of bohemian embellishments – inn short modern and bohemian is our prediction – Watch out for the show updates.


The eclectic designer sisters Sukriti&Aakriti have always adopted sustainability and eco-consciousness in their collections, and have time and again proved luxury has nothing to do with extravagance. Their Neo-Phulkari collection is about this concept of festive sustainable wear. The cuts are relaxed, and they bring wearability to the ramps. Their latest collection takes from the embroidery technique Phulkari from Punjab, which literally translates to ‘flower work’.

traditionally too, Phulkari is worn to celebrate a wedding or joyous occasion. The vibrant and playful art compliments the contemporary Indian wear silhouettes.

“While luxury is admired with the idea of extravagance, we believe that conscious fashion is more luxurious and have strived to translate this notion of sustainability into our collection. Neo-Phulkari is a unique spin on the vibrant handicraft and encapsulates regality in the form of relaxed silhouettes that can be taken from runway to reality and are more wearable.”

Sukriti & Aakriti Grover, Co-founders at Sukriti & Aakriti

Lakme announces innovative and futuristic designer Rimzim Dadu and young and emerging Saaksha Bhat and Kinnari Kamat to be the grand finale designers for the season. The showcase scheduled to be telecasted on 25 th October at Lakmé Fashion Week’s digital-first, season fluid edition will be inspired by the beauty brand’s theme ‘Spotlight’.

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