STARBUCKS GEARS UP FOR THE NEXT WAVE OF EXPANSION WITH AN EXCITING NEW BEVERAGE LINE-UP FEATURING MASALA CHAI, FILTER COFFEE, MILKSHAKES, REVAMPED FOOD MENU AND SMALL CUP SIZE `PICCO’
TATA Starbucks Pvt. Ltd. announced a range of new offerings to customers across its more than 341 Starbucks stores in India, including an exciting lineup of locally inspired new beverages, a completely refreshed food menu selection, and new small cup size ‘Picco’.
The expansion of the new offerings nationwide follows TATA Starbucks’ successful trial of localized menus in Bengaluru, Bhopal, Gurgaon, and Indore in July last year, which was met with positive feedback from customers.
The new offerings have been launched and are headlined by a series of Indian-inspired new beverages including the delicious South Indian Filter Coffee, Masala Chai, Elaichi Chai, and a range of exciting Signature Milkshakes. Customers seeking delicious food alongside their favorite beverages will also be able to enjoy a new food selection featuring bite-sized snacks, shareable food such as Hazelnut Triangle, Chicken Puffin, and Chocolate Éclair. The new food menu also offers a range of freshly assembled sandwiches that are inspired by the local cultural taste and regional favorites such as the Tandoori Chicken Panini Sandwich, Spiced Cottage Cheese Focaccia Sandwich, Herbed Chicken Focaccia Sandwich and more. For first time coffee drinkers and customers new to Starbucks, the new 6oz small cup size ‘Picco’ offered in 6 hot beverages including Cappuccino, Latte, Filter Coffee, Masala Chai, Elaichi Chai and Hot Chocolate, is the perfect option to kick start their Starbucks journey.
The exciting new beverages and food items are offered in the prices below:
- The all-new Filter Coffee, Masala Chai and Elaichi Chai. Starting at INR 185*
- The Signature Milkshakes. Available in Chocolate, Strawberry, and Vanilla flavors. Starting at INR 275*
- Bite-sized and shareable food items including Hazelnut Triangle, Chicken Puffin, Chocolate Éclair. Starting at INR 160*
- Freshly assembled sandwiches including the Spiced Cottage Cheese Focaccia Sandwich, Herbed Chicken Focaccia Sandwich, and the Tandoori Chicken Panini Sandwich. Starting at INR 380*
- ‘Picco’ size cup of Cappuccino, Latte, Signature Hot Chocolate, Elaichi Chai, Masala Chai, Filter coffee starting at INR 185*
The announcement also marks the national launch of the brand’s new campaign – #ItStartsWithYourName. The campaign celebrates the spirit of connection, warmth and personalization that welcomes everyone as soon as they step into a Starbucks store and makes them feel at home. It celebrates the love that binds together families in India.