Taneira and JJ Active team up to offer an energizing Saree Run experience in Hyderabad, combining the beauty of the saree with the spirit of fitness. A transformative wave of empowerment with over 3000 women, creating a powerful movement.
This Sunday, Taneira, a Tata brand, partnered with the Bengaluru-based fitness company JJ Active to host a dynamic and empowering event ‘the Taneira Saree Run’, at People’s Plaza on Necklace Road in Hyderabad. With 3,120 women draped in beautiful sarees from across India, the event turned the streets into a vibrant celebration of color, unity, and spirit.
The Hyderabad chapter of the Taneira Saree Run was flagged off by Mr. Ambuj Narayan, CEO of Taneira, along with Coach Pramod from JJ Active. The event served as a tribute to womanhood, fitness, and self-expression, highlighting the enduring relevance of the saree as both a symbol of tradition and a marker of modern strength.
The Saree Run emphasizes the saree’s adaptability, demonstrating how a garment rooted in heritage continues to evolve with the modern woman. More than just clothing, the saree represents strength, individuality, and identity, promoting empowerment and well-being for women. The event encourages participants to embrace movement, break barriers, and share in a collective journey toward personal growth.
The Taneira Saree Run has enjoyed successful editions in cities like Bangalore, Pune, Ahmedabad, and Chennai, each uniting women through shared stories of resilience. It transforms the saree into a powerful thread that connects tradition and progress, celebrating the spirit of modern womanhood.
Speaking about the event, Mr. Ambuj Narayan, CEO of Taneira, said, “The Taneira Saree Run celebrates the strength and spirit of women, blending tradition and modern energy. The saree, a symbol of grace and resilience, continues to empower women as they embrace both their heritage and individuality. In partnership with JJ Active, we’re showing how the saree fits seamlessly into today’s active lifestyles, fostering community, health, and inclusivity.”
Coach Pramod from JJ Active also highlighted the importance of women prioritizing their health, saying, “The Taneira Saree Run is a unique initiative that encourages women to focus on their fitness in a supportive and empowering environment. The response in Hyderabad has been tremendous, with even greater participation compared to last year. We’re excited to witness the incredible enthusiasm from the women of Hyderabad in championing fitness and well-being.”
The Taneira Saree Run continues to inspire women to embrace their strength and heritage while breaking barriers in the pursuit of better health.
