Tira Beauty Store Opens in Sharad CIty Mall – the third store from Reliance Retail offering personalized in-store experiences and multiple home-grown and international brands
Tira beauty store is the new addition to Tira platform by Reliance Retail that also include an app and a website. Tira provides a comprehensive range of beauty products, including makeup, skincare, haircare, fragrances, bathing, men’s grooming, and luxury items. Tira offers a tech-savvy, personalized, and seamless shopping experience, available both online and offline. It caters to beauty enthusiasts throughout India, featuring a diverse selection of sought-after global and domestic brands.
Tira Beauty store in Hyderabad is the third one in addition to two more in Mumbai that have been meticulously crafted to cater to the needs of beauty enthusiasts, incorporating innovative tech elements to elevate and engage shoppers. Each store is staffed with a team of well-trained beauty advisors who assist customers on their beauty journeys.
Fragrance Finder
Some key differentiators at Tira Stores-
Smart mirrors, skin analyser tools and virtual try-on features
Fragrance finder that allows customers to explore fragrances by notes
Sample vending machine
Interactive community walls
Personalised gifting station that provides etching on purchases
Brow Bars
Dry Hair Service stations
Private skin consult room (Malad store)
The app offers a clean and user-friendly interface. It boasts a vast selection of more than 700 brands.
Prominent features include:
– Extensive catalog with a virtual try-on option.
– Coverage in over 100 cities across India.
– Availability in 98% of Indian pin codes.
– Currently, the app features 675 brands and 29,352 products.
– Provides shoppable videos, blogs, tutorials, trend-setting advice, personalized recommendations, and virtual try-ons.
The Fragrance Finder introduces a unique technological innovation to enhance the in-store experience, offering a personalized touch. It’s the first of its kind in any retail setting in India.
Here’s how it works:
– The Fragrance Finder is a tool designed to assist customers in discovering the ideal fragrance tailored to their preferences and requirements.
– It features scent diffusers with a range of fragrance notes, including citrus, spicy, woody, floral, fruity, aquatic, herbal, and oriental.
– Customers can sample these scents to determine their preferred aroma.
– Once they’ve identified their preferred scent, the chosen scent diffuser is placed on the device, which then displays a curated selection of perfumes matching the selected fragrance note.
– Customers can proceed to sample the recommended fragrances, facilitating a potential purchase if they find one that suits their liking.
– Additionally, they have the option to create a list of their favorite choices using the finder and easily send it to themselves via email or WhatsApp for future reference.
Isha Ambani, Executive Director, Reliance Retail Ventures Limited (holding company of Reliance Retail Limited) shares, “With Tira, we aim to break down barriers in the beauty space and democratize beauty for consumers across segments. Our vision for Tira is to be the leading beauty destination for accessible yet aspirational beauty, one that is inclusive and one that harbors the mission of becoming the most loved beauty retailer in India.”
